How to Have Whiter Teeth By Gray Rollins
Each of us wants to have pearly white teeth. White teeth are important, especially for people in the entertainment industry. Sweet and attractive smiles are their major assets as celebrities. They can project a beautiful smile more confidently when they know that their teeth are white. Are whitening strips, toothpastes, and dental treatments effective to get pearly white teeth?
Stains on teeth are not external; they probably got the color from within the teeth. Such case may be linked to genetics, underlying diseases, or medications like tetracycline. You should be familiar first of these factors so you would understand why you need to ask your dentist for opinion and recommendation before applying desired treatment for whiter teeth.
Dentistry becomes one of the top profession and business today because people would spend money just to have whiter teeth. Dentistry may be the fastest way to resolve the teeth problems, but it is also the most expensive. Aside from acquiring services from those professional dentists, there are also different teeth whitening products and dental services that boom around the world. Among the mouth and teeth care and whitening products that are usually found at home are Whitening Toothpastes, Mouthwash, Whitening Strips and Gums (get our recommended product at http://www.bestteethwhitening.biz).
You might consistently be doing the proper daily care for your teeth like tooth brushing and dental flossing to keep and maintain the whiteness of your teeth and freshness of your mouth. Although you are consistent in doing these procedures daily, stains on teeth will still appear naturally especially if you drink coffee, tea or red wine. You should also be aware of this because, even after undergoing teeth whitening treatment, stains would still appear as an effect of these beverages. Whitening treatments will really help a lot, as long as you do your share of teeth caring, to bring back your confidence every time you flash your sweetest smile.
There are many user-friendly and accessible ways of getting the teeth whiter. Different brands and products are available in any drugstores in town. Dentist can also do the bleaching process for just a few minutes in their offices or they can give you whitening or bleaching solutions for the teeth. Some people prefer to do the process by themselves using the teeth whitening products.
Some people have sensitive gums which may get irritated and burned whenever whitening solutions are applied directly on it. It should be noted that consultation to professional and certified dentists for such cases are highly essential before applying the solution or treating the teeth.
The consultation will help the dentist to inspect your gums and verify the right whitening solution suitable for your gums. In case your gums react to the solution due to allergy to one of its ingredients, stop using the solution or the product and see the dentist immediately to know what medication is needed.
With the new technology and with the effective teeth whitening solutions available in the market today, you can now smile confidently anytime. Your smile can touch other people, so let it show now that you have those whiter teeth.
Want to get whiter teeth in record time? Get a free trial of our recommended best teeth whitening product at BestTeethWhitening.biz.
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When you think about braces, the first thing that comes to mind is an adolescent teen, and may consider them as the teen’s rite of passage into adulthood. If you get that picture, you would be partially right. Many children and teens do wear braces. However, in recent decades, many adults are also turning to their orthodontist to get straight teeth.
In North America, the number of adults who wear braces is increasing. In fact, one in five orthodontic patients today is an adult. The truth is a crooked teeth or broken smile can cause real confidence problems. Some people even avoid smiling altogether to hide their crooked smile. If this describes you then you will be happy to know that you can get straight teeth at any age by simply visiting your orthodontist. With your initial consultation, they will be able to recommend the right treatment for you to get your self-confidence back. Isn’t it time you treated yourself to straight teeth and a smile that really shines?
With recent advancements in orthodontics, getting straight teeth as an adult isn’t difficult at all. In fact, you have many choices to suit your lifestyle. You can choose from the smaller metal braces. If invisibility really matters, you may even be able to choose the Invisalign system. Whichever system you choose, one thing is certain. As an adult you can have straight teeth.
Choices in Adult Braces
When choosing which style of braces to wear, your orthodontist will likely have recommendations. Here is a quick guide to help get you started. We will cover the three most popular choices in adult braces. There are actually a few different choices in braces on the Internet such as those at Yes Braces or SureSmile. Your orthodontist can recommend a system that fits with your dental needs.
Damon Braces
For most adults that require traditional brace systems, self-ligating braces or popularly known as Damon braces are usually the better choice. These types of braces do not need the round elastics or the ligatures that hold the arch wire in place. Along with advantages like lower friction and fast-working action, the absence of elastics makes it much less likely for the braces to get stained from coffee or cigarettes.
The Damon brace system is the invention of orthodontist, Dr. Dwight Damon. Because of the efficiency and advantages of this type of system, many manufacturers now produce the patented Damon brace system.
Damon braces include smaller metal brackets and a titanium arch wire. Damon brackets are less visible than other metal braces since they are smaller and with brackets that don’t require elastics for lesser stains. This type of system also tends to get your teeth straighten up faster and requires fewer visits to your orthodontist.
Damon braces are a good choice for many adults.
Clear or Ceramic Braces
Another popular choice for adults is clear braces. With this type of system, the brackets are clearer than regular braces. The only visible portion when you smile is the arch wire itself. Clear braces can be self-ligating or the more traditional ligating systems. Its transparency makes this type of brace system a popular choice for many adults. With clear braces, you can get straighter teeth, and you can smile with more self-confidence since the brackets blend in with your teeth.
Invisalign: Another Popular Choice
A more recent advancement in getting straight teeth is the Invisalign system. For many adults this is their choice for achieving a straighter smile. The Invisalign system is completely clear and less visible than any other type of traditional braces.
Invisalign does not include traditional braces or arch wires. Instead it consists of a series of aligning trays that the patient wears. The trays are removable, easily cleaned, and are an effective way to get straight teeth if you wear them as your orthodontist suggests. Usually a new tray is required every couple of weeks.
If your orthodontist says that you’re a candidate for the Invisalign this may be the right choice. With the invisibility of the alignment trays, it will be more difficult for others to detect. If you follow your orthodontist’s instructions, they are an effective way to get straight teeth.
Conclusion
If you have crooked teeth, or a broken smile from gaps or missing teeth, you don’t have to suffer any longer. There is a reason more adults are choosing to wear braces. A straighter brighter smile can really go a long way in boosting your confidence. Whether they recommend Damon braces, clear braces, or the Invisalign system, you are likely only a few visits away from straight teeth, and a better smile.
Book your appointment today with Yes Braces for your choice of braces. They have the solution for crooked teeth.
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Power rechargeable toothbrushes are easy to operate compared to a manual toothbrush because the toothbrush does all the work for the user. The user only gently guides the power toothbrush to each tooth.
With the normal toothbrush, the user has to move the brush back and forth across the teeth and estimate the amount of pressure the brush push onto the teeth. According to Dr. Robert Hohenstein, DDS and this author’s personal experience, people with certain physical disabilities, like arthritis, find electric toothbrushes to be ergonomic, so much easier to use and less hurting for their hands.
When toothbrushes are simple to use, people are more probable to brush teeth 2 times a day, as dentists suggest. If people brush correctly twice daily, their twice-a-year dental check-ups are more likely to be cavity free, according to the American Dental Association .Most power toothbrushes made today offer automatic timers which pulse a soft sign at each 30 second interval. This sign tells users it’s time to move the brush on to the next quadrant of the teeth.
Most rechargeable electric toothbrushes include ergonomic accessories in the start-up package, such as travel cases and chargers, as well as toothbrush holders and bathroom counter-top chargers. Each of these usually is designed to hold small spaces and travel bags. Again, having these services provided in the startup package make the toothbrush more probable to be used, because it’s easy and fun. Everything is ready to go when users need any of it. There is no annoying rush to the store to seek for a compatible necessary
power toothbrush
Not only do electric toothbrushes frequently come with built in timers to let users know when to move on to another section of teeth when brushing, they can have a digital, wireless pressure sensor which notes when users are pressing too hard on the teeth or gums.
For power toothbrushes, as confirmed on the Oral-B brand dental products website, the models can have quite a few different brushing actions, including those for sensitive teeth, whitening, flossing action, or gum massage. Various compatible brush heads can also be used with many models interchangeably, such as flossing action, orthodontics, tongue sweeper, whitener, cleaner, sensitive teeth, and more.
Easy snap in and out capability for electric toothbrush brush heads makes switching the brush heads painless.
The Oral-B dental products website shows statements by its health and safety department that users take pleasure in a stress free brushing experience, compared to using the normal brush, which just has one head type and brushing action. With all the probable brush head features to use at any given time, users save loads of money at dental visits. The added choices in power toothbrush head accessories helps users make better use of tooth brushing time.
Their teeth and gums are cleaner. Plaque, gingivitis, and gum disease are less probable to happen when dental practices at home are simpler to do.
The best is to use one of these power toothbrushes and see what you personally think about it. Personally I love them
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There are as many ways to design dental websites, as there are ways to create and build dental practices. When designing your dental facility, you need to take many things into consideration: funds available, your technical needs, the image you want to project, the number of patients you want to be able to treat, remodeling or new construction, etc.
Dental website design also requires that you consider many elements and deal with them as prudently as a building project if you want the results you expect.
Some dentists just want to have a basic presence online; other dentists want to challenge or overtake the competition. When they consider the artistic design they want to see in their dental Internet site, some are not too worried about it and others demand nothing less than award winning beauty and class.
Which type of dental website is the best form of dental marketing? Which dentists need exceptional website design? Who should pay more for their dental website? When should design take precedence over content? Is a Flash animation Internet site better than a SEO (search engine optimization) content rich website?
Let’s look at each type of web site design so you can make a more informed decision. There are at least 6 categories of dental website design and price ranges you might find in an Internet search:
1) Business Card Dental Websites : price range is $0 to $500*
2) Informational Internet Dental Sites: $500 to $2,500*
3) Image Builder Dental Websites: $2,000-$5,000*
4) Comprehensive Dental Internet Sites: $5,000 to $10,000*
5) Leadership Dental Web sites: $5,000 to $15,000*
6) Search Engine Optimized or SEO Dental Internet sites: $3,000 to $20,000*
Conclusion: You need a Dental Web site Design that Reflects Your Practice Image
For each design style, answers to these specific questions will be provided:
• What kind of dental website is this?
• Who needs a dental web site like this?
• What can it do?
• How is cost determined?
• What should you pay?
*These are just close proximity costs for all dental Internet marketing firms and depend on the website design qualifications discussed in this dental marketing article. Your brother’s friend’s cousin’s neighbor might be able to design a dental website for less.
1) Business Card Dental Websites: $0 to $500:
What kind of dental website is this?
There is very little design (usually) involved in this site. Often it is one page, the dental logo (if the dentist has one) and some mention of services with address, phone and email. The navigation and header bar might match the color of the dental logo, but artistic cohesiveness is minimal.
Who needs a dental web site like this?
This type of website is for dentists who know people are looking for them online, but are not very interested in growing their business or aren’t concerned about being found in general search engine searches (Google, MSN, or Yahoo). It can also be a good plan for the dentist that wants something now – they have printed up marketing materials with their dental web site address and are just not ready to do more. If you are just starting out – want to be online like everyone else – but are not ready to develop your “complete” dental image – this could be your destination. Cosmetic dentists focused on bringing in more cosmetic dentistry patients or increasing their large restorative smile makeovers clientele would not benefit from this type of site in most markets. The competition in cosmetic dentistry requires more than one or two pages of “evidence of value”. Family dentists who also want to do a few cosmetic cases each month would only want to use this as a short-term strategy.
What can it do?
It can provide a bridge to that day when the dentist is ready to more. For those who are looking for a basic presence for the long run, it will provide a base to direct their marketing and a way to hook up to various dental Internet directory services such as FindADentist.com or SuperPages.com so prospective dental patients can get more than an address and phone number.
How is cost determined?
The zero dollar cost can come from you creating the site yourself, a relative “who knows design”, or various “free” web site design sites. These “free” companies usually require some type of monthly “hosting” fee. The larger amount comes from a more sophisticated design and someone who will take more care in your design needs. The higher cost design means you hopefully get more than someone cramming your photo and dental logo into HTML code.
What should you pay?
If you’re a dentist in a small market or rural area or are not in need of tons of dental patients today, you might want to test out some of the lower cost options like your telephone or yellow pages company Internet directory. Dentists who want to do more soon or are in a highly competitive market should not create a “cheap” look that might damage their image for the long-term. Even if it’s a small, business-card-sized dental website, you might want to find a designer that knows how to create an effective transition image website. While I believe very few should go this way – if you want to be successful – there are good ways and bad ways to go about it. Choosing the platform for your dental Internet site can be thought of in terms of building a dental practice next to a Black and Decker outlet store versus a Day Spa. Which will reflect better on your dental brand?
2) Informational Dental Internet Sites: $500 to $2,500
What kind of dental website is this?
This type of design brings more “evidence of value” to the fore. There is some artistic and branding cohesiveness involved in this type of dental Internet site design. However, mostly it is about providing information on the dentist, the dental practice and its dental services. There are usually a few more photos than a biz card site and you might have some custom “artistic choices”. This type of dental website is often pleasant to look at, just not beautiful or breathtaking. It might be 3 to 15 pages in size (or bigger) depending on what route you take. The design is mostly a navigation bar on the left and header bar on top and text/photos to the right. Your dental logo colors might be part of the design if it’s not a “restricted” stock Internet site.
Who needs a dental web site like this?
This type of Internet site better serves dentists who want to provide a context for the value of their dental services beyond the “grocery list” of services group. A cosmetic dentist needs to explain why the dental consumer should want this type of service and why they are the right choice for cosmetic dentistry. Family dentists and orthodontists need to create a story to prove the value of their services too: if there are ten competitors in the community, you don’t want to be the last choice. An informational site works good as a “starter site” especially if you just want to test the waters. If you are in a highly competitive retail market or segment of the dental arena like extreme makeovers, than this design probably won’t give you the boost you want. Posting all your smile makeovers (before and after photos) will help: but informational design, which might include some blended branding elements, does not usually have the Wow factor many extreme makeover type candidates will expect.
What can it do?
This dental web site design will “tell” people you know what you are doing. It might not be a design that Wows, but it can provide information that is very helpful in the decision making process: before and after photos, testimonials, and an explanation of what cosmetic dentistry, orthodontics, or other services can do for their lives, and the dentist’s expertise, etc. Whereas a business card Internet site will verify that you exist, an informational dental website will actually start creating more patients.
How is cost determined?
This kind of website design takes more thought, more planning, copywriting and much more programming than a one or two page business card site. Should you have 15 links on your home page that link to every page that can overwhelm the visitor or 5 links that narrow down their navigation choices to better define your brand? Which should be more prominently featured: the dental practice’s look and feel, the dentist or that you are a Sedation dentist? These decisions can slow the process (and make for a better product) but this requires some amount of time, which is money. Usually you will get a page limit (5 or 10 page website), and then a per web page charge. Some web design firms charge upfront for copywriting or it is extra. You might get a per photo limit. All these factors control the price and as you can probably tell, the price can keep going up.
What should you pay?
Some dentists are not very interested in design artistry or advancing their “visual brand”, but want their ideas and the value of their services and dental expertise to be explained effectively: those dentists will benefit from this type of website design structure. A web site design firm that does all kinds of sites and has thousands of clients might do it for less than a grand, but a dental marketing firm can add the type of insight that puts your site in a league all by itself. It all depends on your perspective of value: something you probably discuss with your patients everyday. While you could develop a dental website like this on your own or with a “bulk” web design group (for “near zero” dollars), it is not as easy as it seems to create an effective dental Internet site. When you are ready to take the leap, make sure you know what you’re getting. Going too shallow on price can mean you go without some specialization you really need: like the contractor that has never built a dental practice and forgets to put plumbing in the operatory.
3) Image Builder Dental Web sites: $2,000-$5000
What kind of dental website is this?
This type of website design provides a level of image, brand and identity development that many dentists believe is necessary to encourage people to accept comprehensive dental treatment and/or a cosmetic smile makeover. Since the consumer makes choices based on many stimuli, it is important to try and cover all the bases. You can tell them till you are blue in the face about the effects of bad hygiene on your informational web site, but often it is a visual stimulus that gets them to stop and consider your plea. Creating a dental Internet site that incorporates an above average visual theme (best when designed with your dental logo as a theme element) encourages the visually inspired consumer to take another look at your evidence and read more thoroughly about your value.
Who needs a dental web site like this?
About one in 10 dentists would need to move to this level. If you want to standout from the crowd, this web site design style offers the capability to do it. A good informational site is like a very functional dental practice that offers nice but basic amenities with efficient service. A good image dental website is a facility where fresh flowers greet you at the front desk and a coral aquarium comforts you in the reception area. Dental patients who have only been to the “functional one” will think it is just what a dental practice (or website) should be. But if they are ever exposed to the comforting practice (or image web site) it will be difficult to make them believers in “functional” again. If you believe there is no competition for patients in your area, you probably don’t need an image website. However, if you want to capture the dental consumer who wants a higher level of care, then an image dental website can make the difference for many people. Remember you may not be visually inspired, but many of your target dental patients will be.
What can it do?
This type of dental website design provides many consumers with a positive and powerful link to your personality (or the personality of your practice) that words and even pictures (before and after photos, beautiful models or photos of your dental office) cannot. Imagine a beautiful dental practice with a national expert dentist, and a superior dental team, all the latest technology and every spa amenity built five miles down a scenic yet dusty, dirt road. While you got the land cheap and the county promises they will pave it in the near future, visitors will be infrequent. There are many dental Internet sites built like this: without a dental brand that has been paved properly. You could be the top website on the top five search engines and never get someone to go deeper than your home page. In many sites there might be a blob of text here or a photo there, but nothing guiding their visual journey. A good image website will bring in dental patients that want exactly what you’re offering: nothing more, nothing less. It depicts your level of customer service, smile design, and comfort. It encourages “dental patients” to become “smile enthusiasts”.
How is cost determined?
When creating a website like this, designers and writers want to know a lot about you. They want to understand where the design should go and not go. Should a photo of a beautiful model be employed within the design? What design elements of your dental logo can be accented or enhanced to create a seamless web design? Do you have a lot of before and after photos or is there some aspect of your expertise that can be highlighted (smile makeovers, neuromuscular dentistry, dental implants, etc.)? There is more artistic work required. An informational or starter website has a navigational bar on the left and a header bar on the top. An image site creates a seamless design from top to bottom and from side to side. Bluntly, there is more for you to critique so the designer needs to do more careful work and research so the final design is completed in a respectable amount of time. Throwing things at the wall and seeing what sticks is not a good plan.
What should you pay?
No one should pay more than is necessary, but it mostly comes down to what kind of “image” design you like and who can produce it. It might be the guy down the street, it could be a big corporate website design group and for many dentists it is a firm specializing in dental marketing that knows what patients want. Should you pay more for a Van Gogh or for a Picasso? If you want to be the TOP dental Internet site in the state, you pay more than the dentist who just wants to feel good when he looks at his website and wants his new patients to feel good when they see it.
4) Comprehensive Dental Internet Websites: $5,000 to $10,000
What kind of dental website is this?
This Web site is basically a larger version of an informational or an image website. It just holds more information and has more visuals (photos, etc.) than its cousins. It has anywhere from 20 to 100 or more pages and probably is written by a dental copywriter. It might have Flash animation to spice up its look and boost the value of some of its information presentations.
Who needs a dental web site like this?
About 1 in 50 dentists could utilize a dental Internet site like this. Dentists with a large library of before and after smile makeover photos, an extensive history of dental CE, teaching, speaking or lecturing, and/or a good background noted in several dental public relations efforts can best use this type of site. No one is going to read or look at everything presented on a site like this, but it provides enough evidence to prove any expertise claims you might be promoting. You pick the “real” dental expert: 1) “Hi, I am really, really, really good at what I do: now look at my 5 page website. 2) “Hello, I have learned from the best, but you should review my qualifications first: take a look at my comprehensive website filled with all kinds of proof.”
What can it do?
This dental website design level will encourage, enlighten, inspire, transform, and cajole. Encourage belief in your values. Enlighten consumers about what is possible now. Inspire them to take action to make their lives better. Transform them from dental insurance reliant to cosmetic dentistry aware. Finally: Cajole them to call you ASAP.
How is cost determined?
Dental websites like this are not very common. The big website behemoths are really not ready to create this site for you: cookie cutter is much more profitable for them. This is really where custom work starts. Even doing an image website can be “stock” because it is a home page and a few other pages. Many design websites that seem to promote custom design are just changing colors, photos, reversing design elements, etc. and are not actually starting from scratch. However, once you get to this level – over 15 or 20 pages, the dental web designer needs to be intimately involved with your concept. You don’t want someone else’s design for this type of site. You also don’t want 50 links on your home page to every page on your site – unless you want to confuse visitors about what your dental brand is. You determine what the five or so most important parts of your brand are and then everything else branches off from there. Think of comprehensive dental website development process as you would creating a new dental practice. What would happen if you asked the contractor who put in your foundation to furnish your office? Even I could furnish a dental office! But some things that “we all can do” should be left to someone who has the actual talent and experience. Of course, if you want me to furnish your dental office, my cousin loves to go to garage sales and I’m sure he could find you something NICE.
What should you pay?
I figure this type of dental website should generate “at least” enough to pay for itself in the first six months to a year. Therefore, I would not pay more than what you make off of one good smile makeover case or three or four 6 or 8-unit cases. This is for the initial Internet site design phase not additional updates or maintenance. Family dentists, Pediatric dentists, orthodontists and other specialists (if a web site like this needed in their market) the cost should reflect the value of 3 new patients every month to one every other month: depending on your per patient profits. Also figure the website will have a shelf life of 5 years: give or take one year, depending on how competitive your retail area is. Of course, many dentists will not be satisfied with these results, but this gives you a basis for making some ROI decisions. Depending on your retail area some Internet dental marketing will be required to encourage better ROI site activity.
5) Leadership Dental Web Sites: $7,500 to $15,000
What kind of dental website is this?
This Leadership website has many amenities besides a news page to announce the latest happenings at the dental practice and a complete image blend. It can have a Flash animation dental logo presentation, Flash smile shows, a large before and after smile makeover library, public relations elements and features, educational presentations (Flash), lecture schedule, etc. It might be a Flash website with links to HTML pages. The size is usually over 25 pages – especially if it is not a Flash site. It should be a dental website design award winner.
Who needs a dental web site like this?
About 1 in 200 dentists or fewer require this level of web site design. You don’t have to be a lecturing dentist or a celebrity dentist to go this route. It might be that your retail market is very competitive and you want to stand out from the crowd. You might be producing the income you want, but see the need to head off the competition. The market can change quickly and many dentists recognize today’s method might not be tomorrow’s success. If you are not too concerned about being first on the search engines and just want to Wow and inform, than a website designed completely in Flash animation could be advantageous in developing a leadership position.
What can it do?
This dental Internet site design can enhance every element of your dental brand so you gain and/or hold a high level marketing position. It should create a different level of patient: more informed and more excited about the value of restorative, esthetic or cosmetic dentistry.
How is cost determined?
Much of the cost of this dental website design is determined by time (the size and complexity) and the custom elements you want. There are stock Flash designs and “half-custom” designs, which are on the low end of the spectrum. Then there are from scratch custom dental marketing elements that will be on the higher end. If you write it yourself, you will save money on dental copywriting.
What should you pay?
It really depends on how much time you want to put into it. If you want great custom design with very good copywriting, employ a firm that specializes in dental marketing design and writing. If you want your site to kind of look like someone else’s and read like it too than a “half custom” firm will do just fine. However, sometimes you can get custom work for the same price as “half custom”. Watch out: there some big dental agencies that have so much overhead that they need to charge as much for “not really custom work” as smaller design groups do for custom.
6) Search Engine Optimized or SEO Dental Internet Sites: $3,000 to $20,000
What kind of dental website is this?
This type of website is liked by search engines: Google.com, MSN.com, Yahoo.com, etc. Type in a term like cosmetic dentistry, neuromuscular dentistry or cosmetic dentist or just plain dentist and the state and/or city you live in and you will see why many dentists want this type of website optimization. It is a text rich website: Flash sites need not apply at least most of them. You can make a Flash dental website more friendly to search engines but never as good as a non-Flash site. (A complementary HTML Internet site is one way to increase your Flash site’s exposure to search engines.) However, you can have Flash animation elements and still get great search engine receptivity. It probably should be at least 20 pages and continue to grow and change each quarter if not each month. It should have an updatable page where you can input news regularly about your dental practice. This design can be an image or informational website and can have a lot of images (before and after photos and practice photos). To create a search engine friendly site requires special coding and copywriting enriched with dental SEO friendly terms.
Who needs a dental web site like this?
This really depends on whether you want to be near or on the top of search engine searches. This is a marketing strategy more than a design per se. It is not a one-time deal: it requires constant changes and monitoring of the search engine rules. Because they regularly change their search algorithms you might be on top on day and down or out the next. It works best for those in areas where few sites are optimized. Say you have a cosmetic dental practice in Springfield, Illinois and no other dentist is marketing cosmetic dentistry. Then a site focused on this topic could have a good chance of being ranked number one. However, if you are in Los Angeles, CA, your chances are much lower of getting a high ranking unless you are focused on a narrower concept such as neuromuscular dentistry.
What can it do?
It can increase the number of phone calls and emails especially in the first few weeks of a high ranking such as one, two or three. This lets you know your website is actually working for you. After that it should keep creating leads for you at a good pace until another dentist takes over your spot. Unfortunately, for some areas it might take many tweaks of your dental Internet site design and SEO content before anything occurs. One argument against reliance on search engine optimization is that you don’t really create new converts you are just waiting for the current ones to locate your dental website. Proactive, external dental Internet advertising such as magazines, direct mail or newspaper presents new ideas like smile makeovers to new people. Meaning if you are not willing to do both in some consistent form, you might only have limited success. (SEO is just one-way to get noticed on search engines: search engine advertising is another way: with Google or Overture, which is MSN, Yahoo and others.)
How is cost determined?
The cost of a SEO dental web site design is determined by the number of pages and images you need optimized. There is often an initial fee to do the basic changes along with the per web page charge and an ongoing fee to keep you near or on the top of the search engines you want to be on top of. Once again there are SEO firms that specialize in search engine optimization for all kinds of websites and there are dental marketing firms specializing in dentist web sites who have SEO expertise. Which is best for you? Maybe an analogy using dental practice construction might help: Imagine getting the most productive, highest profile contractor in the state to develop your dental practice versus getting a contractor who has developed five really nice practices in your area to design it. One might have a deeper background in contracting, but which one will be more likely to anticipate all of your needs from a dental perspective?
What should you pay?
If it is an image website design with Flash animation and has many pages, you will be paying on the high end. If you choose an SEO group – not a dental marketer – you might pay more for optimization but less for image design, which they won’t probably do very well. You can get good SEO coding and SEO rich content (copywriting) and keep the page numbers down under 15 and get a less expensive site. However, a smaller Internet site probably would not battle the behemoth dental competitor, but it might work in a smaller and/or less competitive retail community. If you are cranking in 1.5 million dollars per year with one dentist and want to keep that pace in this changing environment – a $20,000 SEO image website probably makes sense. Few doctors will get the number one spot so the cost can vary greatly to get near or on top. Expect to pay more the tougher your dentistry market is and if you really want the top spot. Google.com has a good primer on SEO and pay per click. Here is a place to start: Google SEO reference page.
CONCLUSION: You Need a Dental Website Design that Reflects Your Practice Image
When a dental marketing firm designs dental logos, brochures and presentation folders, they don’t design them to favor the image of a family and pediatric dental practice when the client runs a cosmetic dentistry and spa dental practice. You also need to make sure your website does not stray from your image. Therefore, if you have just purchased an older dental practice and have one year of experience, a leadership web site would be a stretch. Conversely, if you have a dental CV a mile long and/or dozens of before and after smile photos, a business card web site shoots your potential in the foot.
From a cost perspective, never pay more or less than you have the potential to garner from the dental Internet marketing generated. If you’re serving a middle class clientele that will focus mostly on what their dental insurance pays for, a Lexus dental website would not make sense. Then again, dentists who want people to promote their extreme makeover expertise should not drive up in a used Ford Taurus. Of course, you could create a web façade that makes you seem more than you are. But once the patient walks into your dental practice, this façade of a website can cause significant consumer confusion, which means they are a lot less likely to commit to your treatment plan.
Your dental practice image and the web image should correspond to create true brand cohesion to build your dental practice long-term. Patients will recognize inaccuracies. Remember, referrals are still important. For example, if you are in an older dental practice and are not going to build or significantly remodel in the next two or three years, your web site, and the rest of your image, should reflect much of this reality.
There are patients for every type of dental image: from both sides of the fee spectrum. For example, a “low cost looking” dental web site (done well) can attract even high-paying customers because they perceive you as taking care of business first and worrying about your image second. Not “wasting” your money on “frivolous” extras. Of course, another spectrum sees this as cheap and lacking the comforts they require. Therefore, knowing who you really are (and/or want to be) helps you decide which level and type of dental website is best for your practice.
Dental marketing firms are no different. There are about 200,000 dentists in the US and Canada: one in 400 will want and benefit from the services of my dental Internet marketing company over the next 10 years. They will see and believe something positive about me that others do not. If they believe something about me, or my marketing company, after reviewing my website and that turns out not to be “true”, I will not gain a client or the relationship will be very short.
They might be wrong – but my dental marketing website needs to speak correctly to the type of client I want or I gain few clients. That’s because my website is me, and my company, to a large extent. You will need to think of your dental Internet site in the same way.
Finally, when choosing a dental Internet site developer, consider three things:
1) Have a “buyer beware” attitude. “Free” might not be free. No obligation might include some obligations. Etc.
2) Do some cost versus benefit competitor research. Every dental marketing firm comes at it from a different direction. Cheaper might mean less benefit and higher cost might mean they have too much overhead not better products.
3) Call me old fashioned, but I still believe in people… Don’t let the “Internet” be the final arbiter of your decision: make sure you feel comfortable with your choice including the person you are directly working with. They should get to know you beyond your payment method and the colors.
Internet and Web Dental Marketing commentary by Dick Chwalek: Dental Marketing Consultant and expert in dental marketing research.
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What I witnessed from my Dentist Edina – There are many different methods and ways to clean your teeth. Some people use an electrical toothbrush, whiles others use a brush with non-vibratory parts. We now know that using an electric toothbrush is the most cost-efficient way to clean your teeth at home. When utilising an electric toothbrush, there are quite a few differences between the models, so it’s essential to realize them so you can buy a toothbrush that will fit your demands.
When I was as at the Bassett Creek Dental office (in Edina MN) getting my teeth cleaned, I learned all about these differences. Their faculty was super amicable, and I learned that I wasn’t brushing my teeth right for the past 45 years. Did you recognize that you’re supposed to brush in circles? This was news to me! The teeth cleaner lady (dental associate), told me that using an electric toothbrush is by far the simplest way to brush in a circular way. The reason is that the head automatically moves in a round way to make sure that your teeth are glossy fresh.
The 1st kind of electric toothbrush is disposable after the batteries expire. These are one piece units, and the heads and batteries aren’t interchangeable. They’ll give you a better brush than a hand-operated toothbrush, but they’re not as capable as some other models. The next model up has a removable head, and the batteries are replaceable. These brushes are pretty good, and can be bought for around $10 in any pharmacy or supermarket.
The model I went with is like the Mercedes of electrical toothbrushes (no, it doesn’t have leather on the grip). This brush has an automatic timer that vibrates at 2 minutes which is the optimal amount of time you should brush for. In addition, the head runs at ultra-sonic speed, meaning that it cleans all of the small-organisms off your teeth better.
I also heard some other points as well. It’s advisable to use dental floss in the eve before going to bed. Most individuals don’t recognize the impairment that they drive to their gums and teeth by not flossing. Some Other tip is to use mouth rinse. This forestalls bad breath, but will also help fight oral infections and yeast such as flush. This feels like white fuzzy stuff on your tongue, it’s really kind of gross to see. Most individuals that suffer from this oral Candida are serious smokers or alcoholics.
Dentist Edina – That’s where the dental place of Bassett Creek dental group is. If you dwell in the MN area, I highly advise you to go there to get a serious cleaning and to learn more about brushing the right way to keep your teeth clean and cavity free.
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You’ve heard it before, probably from a dental practice management consultant of some kind: “A Referrals-Based Practice is the BEST-case scenario.” If your practice has reached that level of development, you deserve it. It obviously took great amounts of physical and mental work to get it there.
If your practice isn’t there yet, but you are working on getting it to that level, there are certain key elements that will make it easier to do. Granted, it’s still difficult, but, it will help it happen quicker.
Here are seven distinct steps to take to cause your referrals to hit all-time highs:
1) Send something of value, like a newsletter, at least 12 times a year to your existing patients. This creates an almost unbreakable bond that withstands economic issues and the many other reasons patients choose to leave a practice for. The many benefits are carefully outlined and detailed in the other special report contained with this one. This is truly an internal dental marketing strategy you can’t ignore.
2) Offer useful information to your patients both digitally (via email) and in print (via a newsletter). Most of us get email, few of us read it for what it is. I find more and more, that it’s a nuisance to even get it and have made threats to myself to get rid of it! Whereas, printed mail captures my attention much more completely and I also ten to place a higher value on it. I believe most folks respond somewhat the same. HOWEVER, do not completely ignore the value of communication sent via an e-letter or some form of one as long as it’s targeted and concise and not too lengthy. They still work better than nothing in this area.
3) Educate them. Pick a relevant topic each month. This is important to the success of the communication. We suggest providing information about say sealants one month, teeth whitening the next month. In giving the information, keep it simple and easy to understand and avoid technical language to keep the reader’s interest.
4) Become a relentless self-promoter. Read Debbie Allen’s book, “Confessions of Shameless Self-Promoters.” No one knows you better than you. You should be continually promoting your practice and yourself!
5) Position yourself in the mind of your community as a specialist. Being in a niche is easier to promote and sell that a “do-it-all” general dentist. and, once your patients get in and see that you do more than say just cosmetics, then you can obviously offer those services to them. BUT, defining a niche and working hard to fill it is an advisable route to go.
6) Sponsor charitable events or start your own non-profit is easy to do. A non-profit corporation is a fantastic way to promote your favorite cause and it’s a great P.R. move. Be sure your causes are worthy or your patient’s and community’s support. Hold events at local landmarks (we just did a birthday party at the local riverfront carousel where we asked that presents not be brought and instead a donation of a winter coat in good condition OR a $5 cash donation. We ended up supplying over 50 coats to local children in need!
7) Ask those patients that you desire more of to refer. This can be as simple as literally asking those “A” patients you see everyday to send in their friends and family. Be sure to give them some incentive whether it’s a credit on their account or a discount on services.
Be Consistent in your efforts. This is probably the most difficult of the now “8″ business success secrets. Once you find a formula that delivers quality new patients, stick to it! Especially, if you are active in advertising externally (outside your patient base), be sure to diligently track all referrals from all sources. Find what’s working and point your efforts (monetarily and otherwise) in that direction. If you find charitable events that work well, then plan one each quarter! Or, if presentations before the Rotary yields 1 or 2 patients each time, then plan on that 2 or 3 times a year!
These are far from new dental marketing ideas, but they are dental marketing strategies that are seldom used consistently to get more referral patients. Know that there are plenty of resources out there that will offer new dental marketing ideas, or more insight on internal dental marketing, as well as resources unrelated to dental practice management that also will offer some insight.
Good Luck! Getting your practice to that optimum referrals level isn’t a cakewalk, but it’s also not impossible, and know that you should never have to go at it alone.
James Erickson is the President of EMC Dental Marketing which gives Dentists a resource for turn-key dental marketing programs and dental practice marketing education including new patient attraction, and internal marketing systems. Visit www.EMCdental.com and get a free practice building kit sent directly to your home or office.
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Be Consistent in your efforts. This is probably the most difficult of the now “8″ business success secrets. Once you find a formula that delivers quality new patients, stick to it! Especially, if you are active in advertising externally (outside your patient base), be sure to diligently track all referrals from all sources. Find what’s working and point your efforts (monetarily and otherwise) in that direction. If you find charitable events that work well, then plan one each quarter! Or, if presentations before the Rotary yields 1 or 2 patients each time, then plan on that 2 or 3 times a year!